Social Media Profession
Be more than a tactical buffoon
To add brand value in social media you must be more than an tactical buffoon. To do that you need some formal education.
October 2, 2021
15 Comments
Digital Marketing Strategy
This is a collection of Digital Insights under a selected category, for all categories select Digital Insights on the menu bar.
Categories of Digital Insights
Integrated Marketing Communications
Wow they really love me
Have you ever felt like a brand really knows you? They seem to know what platform you are on, then when you are on that platform what you are generally looking to do, whether that is buying, learning, or being entertained.
September 25, 2021
8 Comments
Viral Marketing
Is this worthy enough to share?
I’ve been thinking about everything I share on social media and what decision process did I go through to share it and help it go viral. I’m one of those people that has a collection of saved memes, posts, pulse articles, blogs, and videos that I keep to share with my circle.
September 4, 2021
18 Comments
Mobile Marketing
And you thought you picked your own adventure…
I remember growing up and playing those games where you picked your own adventure. Today I realised mobile marketing is a convergence of that concept at its absolute best.
August 21, 2021
14 Comments
Digital Marketing Strategy
Piecing together your digital marketing strategy
I have one of those friends that no matter what game we are playing they always have a strategy to win. It’s this type of instinct we need to embrace when creating our digital marketing strategy.
August 8, 2021
4 Comments
Customer Demographics
Breaking through the noise of social media feeds
I’ll admit it, if you don’t entertain me within a few seconds on social media I’ve moved on. Kind of like that dog on the Disney movie ‘Up’ when he sees a squirrel. I am easily distracted by all the other social media noise.
July 31, 2021
17 Comments
Social Media Content
Does the most collaborative industry know how to use social media….I’m not so sure.
The construction industry is one of the most expansive and collaborative industries due to the many touch points needed to deliver our projects.
July 25, 2021
6 Comments